LINKING PROCESS MANAGEMENT AND COMPETITIVE ADVANTAGE: THE MEDIATION OF PRODUCT-SERVICE DESIGNPages 174-183 Abstract
Organisations need to understand customer needs in order to become and remain competitive in the twenty-first century. This study attempts to understand the importance of product-service design in the relationship between process management and competitive advantage. Regression and factor analysis were carried out using Jamovi software to analyse and test the validity, fit and reliability of the model. The results indicate that product-service design plays a role in mediating the positive and significant relationship between process management and competitive advantage. As organisations relentlessly strive to gain and maintain competitive advantage, they need to invest in product-service design processes. Replication of this study in other industries is strongly recommended, and future research should consider the inclusion of additional moderating and/or mediating variables.
Keywords:
Process Management,
Product-Service Design,
Competitive Advantage,
Mediation.
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Tryson Yangailo 
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