THE INFLUENCE OF E-TRUST ON REPURCHASE INTENTION WITH E-SATISFACTION AS AN INTERVENING VARIABLE IN THE ACCESS BY KAI APPLICATION

Pages 62-70

10.61552/JMES.2024.02.005

Sudaryanto Sudaryanto, Salma Fauziyyah, Hestu Aulia Maharani

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Abstract This research aims to examine E-Satisfaction in mediating the influence of E-Trust on Repurchase Interest in the Access by KAI Application. The type of data in this research is quantitative. The data source used is primary data. The sampling technique in this research was purposive sampling with a total of 200 respondents tested. The data collection technique in this research was distributing questionnaires online. Data analysis in this research uses the PLS-SEM analysis method with the SmartPLS 4.0 data processing tool. The results of this research show that; 1) E-Trust has a significant effect on repurchase intention, 2) E-Trust has a significant effect on E-Satisfaction, 3) E-Satisfaction has a significant effect on repurchase intention, 4) E-Trust has a significant effect on repurchase intention mediated by E-Satisfaction.

Keywords:Access by KAI, E-trust, repurchase intention, E-satisfaction.

Recieved: 09.03.2024. Revised: 19.05.2024. Accepted: 17.06.2024.