CULTURAL CAPITALISM AND TODAY’S GLOBALIZED SOCIETY: AN ANALYSISPages 1-7
Abstract
The phenomena of cultural capitalism emerged from the complex junction of culture and capitalism in today's worldwide society. This abstract investigates the workings of cultural capitalism in the context of modern, globalized society, looking at its effects and implications.
First, it explores the idea of cultural capitalism, explaining how the market shapes and commercializes cultural identities, practices, and expressions. It looks into how cultural symbols, stories, and experiences are appropriated for profit, emphasizing how the media, advertising, and consumerism contribute to this practice. The abstract also discusses how cultural capitalism affects societies all around the world. It talks on how the dominance of Western capitalist ideas leads to cultural imperialism and homogenization, which threatens cultural variety, authenticity, and the preservation of cultural heritage. It also closely examines how cultural capitalism exacerbates social differences, marginalizes particular groups, and maintains inequality. n conclusion, this abstract highlights the complexities of cultural capitalism in today's globalized society, emphasizing the need for critical inquiry and proactive measures to mitigate its negative impacts and foster more equitable, inclusive cultural environments.
Keywords: Cultural Capitalism, Globalization, Commercialization, Cultural Diversity, Identity Formation.
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Anurag Hazarika 
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